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In the realm of kitchen appliances, the name "Hurom" stands as a symbol of innovation and excellence in the field of cold-pressed juicers. With its innovative designs dating back to the early 1970s, the history of Hurom has had a remarkable journey that encompasses industry-leading technology, revolutionary ideas, and a commitment to promoting healthier lifestyles.
Hurom's story began in Korea in 1974 when founder Sung-Ki Lee embarked on his mission to develop juicing technology that would preserve the nutritional integrity of fruits and vegetables. The company's name itself is derived from the phrase "Human Revolution Movement" emphasising its dedication to enhancing human well-being through innovative products.
In 2009, Hurom introduced the world's first vertical slow juicer, marking a significant shift from traditional centrifugal juicers. This design showcased Hurom's commitment to its goal by utilising a unique slow-squeezing technology, which minimised heat and friction, thus preventing oxidation and nutrient loss. This innovation fundamentally changed the juicing community, encouraging health-conscious individuals to embrace a more nutritious juicing experience.
Hurom's relentless pursuit of perfection led to continuous technological advancements. In 2012, the company unveiled the "2nd Generation Slow Juicer" which featured an enhanced auger design and improved juice extraction efficiency. This model further solidified Hurom's position as a leader in the cold-pressed juicer market.
The following years saw the integration of finer mesh screens, optimised strainers, and more efficient cleaning mechanisms. Hurom's innovation extended beyond juicing, as they diversified their product range to include machines capable of producing nut milk, sorbets, and even baby food. Such innovations mirrored the company's dedication to providing versatile and health-conscious solutions to consumers, suitable for all health goals. Diversified products continue to be released such as the Hurom OJ Citrus juicer, Hurom H310 self-feeding mini juicer and Hurom H range including the H100, H200 and H300.
The Hurom H400 is the newest addition to the Hurom range. These new and exciting features have been designed to optimize your juicing experience and produce top-quality juices at home, whilst all being completely hands-free.
The Hurom H400 is also self-feeding, meaning the chamber will auto-juice your whole produce. This leaves you more time to go about your day instead of standing next to your juicer for 10-20 minutes feeding it ingredients until your juice or batches are completed.
The Hurom H400 has a scrub-free design, so cleaning after a juicing session will be no more hassle than filling the chamber up for juicing in the first place. You can simply run the parts under water and watch the pulp and fruit juice come straight off the juicer parts: The included brush in the Hurom H400 is provided for particularly difficult produce but also provides extra security when cleaning.
Its auger-based juicing mechanism improves the quality of your juices, with significantly less pulp in your juice and maximises yield to ensure you get the most out of your produce and have the driest of pulps.
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Hurom's technological achievements and dedication to health-conscious living did not go unnoticed. The brand's influence quickly transcended national borders, reaching consumers across the globe. Its commitment to quality and innovation earned Hurom numerous prestigious awards, solidifying its reputation as a leader in the cold-pressed juicer industry.
In recognition of its outstanding design and functionality, Hurom's juicers received accolades from renowned institutions such as the Red Dot Design Awards and the IF Design Awards. These acknowledgements affirmed Hurom's commitment to merging aesthetics with functionality, resulting in products that not only perform exceptionally but also enhance the visual appeal of modern kitchens.
Continued Innovation and Future Prospects
If you’re looking for the short answer, that answer will be no, in our opinion the Nama J2 juicer is not superior compared to the Hurom H400 juicer. The Hurom H400 offers many more benefits and features for the exact same price as the Nama J2.
Its slick but sturdy design outshines the Nama J2’s design and is more aesthetically pleasing to the eyes, especially if you want to display your juicer in your kitchen. It has been designed to fit together perfectly, giving it a contemporary feel and overall look, compared to the Nama J2 which is bulkier looking and its components seem to be more fragile.
The auger-based mechanism of the Hurom H400 has even smaller slits, allowing less pulp to go into the juice, leaving you with the smoothest of juices with almost any produce. Whereas, the Nama J2 has seemed to have solely focused on the hands-free feature of their juicer, neglecting the auger slightly. By this we mean that a standard mesh auger has been used in the Nama J2, so leafy greens will quickly clog up the mesh impact your juicing experience and may affect future juices if not cleaned to perfection.
After juicing, we discovered that the Hurom H400 can be cleaned much faster due to its scrub-free design, however, for the Nama J2, you will need to use the brush included and scrub everything to avoid leftover pulp clogging up the juicer.
Finally, the Hurom H400 has a much more extended warranty for the functional parts of the juicers with a warranty of five years. However, the J2 only has a two-year warranty on its functional parts. This is particularly alarming when most defective parts only start to break around the 2-3 year mark of use. These concerning factors only make you think about why the Nama J2 is so far behind its closely compared peers within the juicing game.
Overall, the Hurom H400 is better thought out and has so many more advantages compared to the J2, in our opinion. If you have your heart set on the Nama J2, then do not let us stop you from purchasing. However, for the same price, why not have all the added benefits and a wider colour selection?
As of 2023, Hurom continues to evolve and innovate. Its product lineup boasts a range of sophisticated models, each designed to cater to specific consumer preferences and needs. From compact juicers to commercial-grade machines for businesses, Hurom offers a diverse selection that underscores its commitment to accessibility and versatility.
In recent years, the newest model, the Hurom H400, showcases Hurom's adaptability to modern lifestyles while retaining its core principles of health and innovation. With its fine mesh auger mechanisms and advanced easy-to-clean technology, the Hurom H400 stands far above any of its competitors and is in a league completely of its own.
The history of Hurom is a testament to the power of innovation, commitment, and the pursuit of healthier living and improved lifestyles. From its humble beginnings to its global recognition, Hurom's journey has been defined by groundbreaking technologies that have reshaped the juicing world. As the company continues to advance, one can only anticipate even more revolutionary products that inspire individuals to embrace wellness and vitality through cold-pressed juicing.
Browse Hurom's exntensive range of products here, or see some of our favourites down below!
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All UK orders with a total value over £100 are sent with a free next working day delivery service, which operates Monday to Friday. Most mainland UK orders arrive the next day after dispatch, while deliveries to the Scottish Highlands and UK offshore islands may take up to two working days. International delivery times vary depending on the destination and courier service chosen. To qualify for next working day delivery, please ensure your order is placed before 15:00, as orders submitted after this time will be dispatched on the next available working day. For more details or country-specific delivery estimates, please contact our friendly customer service team.
All orders destined for the UK with a total value of £100 or more are eligible for free delivery. Orders with a lower value will have a standard delivery charge of £3.95. For a full list of our delivery options, please see our delivery information page.
We currently accept secure payments using all major credit and debit cards, as well as PayPal. With PayPal, you can choose flexible payment options such as Pay in Three or Pay Later, making it easy to spread the cost of your purchase. All transactions are processed safely through trusted payment gateways to ensure a smooth and reliable checkout experience.
Our Shipping options include free next-day delivery to the UK mainland on orders over £100; orders below £100 would have to pay £6.95 for next-day delivery or £3.95 for standard delivery. If you would like to receive your parcel on the weekend, there is also an option for that, costing £14.95. For UK offshore deliveries, we offer free delivery on all orders over £150 and for orders below £150, shipping may vary from £7.50 to £10.95. If you would like more information on this, view our delivery rates webpage here.
If you have received a faulty or damaged product, you can reach out to our support team (support@juicers.co.uk) to discuss your available options. These include receiving a refund or getting another unit sent out to you as a replacement, and shipping the faulty and or damaged unit back. If you have used the product before contacting us, you would need to provide evidence that the unit was faulty before use and did not become damaged or faulty due to user error when using the product. If you would like to read a more in-depth breakdown of our returns policy, we have a full webpage dedicated to that here.
If you place your order over the weekend, it will be processed, packed, and dispatched on the next working day (Monday to Friday). Your delivery time will then depend on the shipping option selected at checkout, such as next-day delivery or standard delivery.
